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shift2 | Official Branded Entertainment Agency

Blog

What is the BCMA?

September 21, 2017

What is the BCMA and why do we need it in Canada?The BCMA or Branded Content Marketing Association is a global trade association formed to standardize...

Blog

Branded Entertainment and Cannes Lions

September 11, 2017

The new Entertainment Lions celebrate creativity that turns content into culture. The new category says entries will need to demonstrate ideas that ar...

Blog

What is Branded Entertainment?

July 27, 2017

Branded Entertainment is storytelling funded by a brand for the purpose of engaging audiences and turning them into loyal consumers. Advertising has m...

News

shift2 welcomes Jennifer Aden, Brand Partnership Manager

March 12, 2017

Working out of New York, Jennifer is an alumni of the University of Southern California where she got her start in marketing as an intern for Comedy C...

Blog

Best Practices For Branded Entertainment

March 11, 2017

Currently, when Branded Entertainment is discussed as a new opportunity – depending on who is having the conversation – one of three common scenarios ...

News

shift2 and Shaftesbury/Smokebomb launch new series Emerald Code

March 11, 2017

Shaftesbury/Smokebomb and shift2 Partner with Corus Entertainment, Ubisoft, and Let’s Talk Science on New Digital Series Emerald CodeScripted series a...

March 11, 2017

Engaging stories should tell what products stand for, not what they doRead the full article

How to Make Sure Your Branded Content Isn’t Really Just An Ad

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